E-commerce Performance Marketing & Conversion Specialist

About the Role

Einig Corporation is looking for a results-driven E-commerce Performance Marketing & Conversion Specialist to manage and grow our online sales across Amazon, Meta platforms, and other digital channels. The candidate will be responsible for generating qualified traffic, improving product visibility, optimizing advertising campaigns, and converting traffic into measurable orders and revenue.

This is a target-based performance role where success will be measured primarily through sales growth, orders, conversion rate, ROAS, customer acquisition cost, and marketplace performance.

Key Responsibilities

1. Amazon Marketplace Management

• Manage and optimize Amazon product listings, titles, bullet points, descriptions, backend search terms, images, and A+ Content.

• Conduct keyword research and implement Amazon SEO strategies.

• Monitor product rankings, impressions, clicks, sessions, conversion rates, and sales.

• Plan and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display where applicable.

• Optimize bids, keywords, budgets, placements, and campaigns to achieve profitable ROAS.

• Identify opportunities to increase organic rankings and product visibility.

• Monitor competitors, pricing, promotions, reviews, and marketplace trends.

2. Meta Ads & Performance Marketing

• Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.

• Develop campaigns focused on traffic, leads, product sales, conversions, retargeting, and customer acquisition.

• Create and test different audiences, creatives, ad copies, offers, and campaign structures.

• Monitor CPM, CPC, CTR, CPA, ROAS, conversion rate, and revenue.

• Manage retargeting campaigns for website visitors, product viewers, and engaged users.

• Continuously optimize campaigns based on performance data.

3. SEO & Organic Growth

• Conduct keyword research for Amazon and website SEO.

• Optimize product pages and website content for search visibility.

• Improve organic traffic, keyword rankings, and product discoverability.

• Identify SEO opportunities based on search trends and competitor analysis.

• Coordinate with the content and design team for SEO-friendly content and creatives.

4. Conversion Rate Optimization

• Analyze customer journeys and identify reasons for low conversion.

• Improve product pages, offers, creatives, landing pages, and calls-to-action.

• Conduct A/B testing wherever possible.

• Monitor add-to-cart rate, checkout rate, conversion rate, and abandoned carts.

• Develop strategies to convert advertising traffic into actual orders.

5. Sales & Target Achievement

• Take ownership of monthly sales and order targets.

• Develop marketing strategies to achieve assigned revenue targets.

• Track daily, weekly, and monthly performance against targets.

• Maintain an efficient balance between advertising expenditure and revenue.

• Identify underperforming campaigns and take corrective action quickly.

• Work closely with the Sales, Marketing, Design, and Operations teams.

6. Analytics & Reporting

• Prepare regular performance reports for Amazon, Meta Ads, SEO, and website sales.

• Analyze campaign data and provide actionable recommendations.

• Track sales, orders, revenue, ROAS, CPA, conversion rate, traffic, and customer acquisition.

• Maintain performance dashboards and marketing records.

• Report campaign performance and target achievement to management.

Key Performance Indicators (KPIs)

• Monthly order target

• Monthly revenue target

• Amazon sales growth

• Website sales growth

• Amazon organic ranking improvement

• Amazon PPC ROAS

• Meta Ads ROAS

• Cost per acquisition (CPA)

• Conversion rate

• CTR and CPC

• Organic traffic and keyword rankings

• Advertising budget efficiency

Requirements

• Experience in Amazon Seller Central and Amazon marketing.

• Practical experience in Meta Ads Manager.

• Strong understanding of Amazon SEO and digital marketing.

• Knowledge of Google Analytics/Search Console is an advantage.

• Understanding of e-commerce conversion optimization.

• Strong analytical and data interpretation skills.

• Ability to work with sales targets and performance-based KPIs.

• Experience with e-commerce brands or consumer products is preferred.

• Strong communication, planning, and problem-solving skills.

Preferred Skills

Amazon SEO, Amazon PPC, Meta Ads, Facebook Ads, Instagram Ads, SEO, Google Analytics, Conversion Rate Optimization, E-commerce Marketing, Keyword Research, Competitor Analysis, Retargeting, Performance Marketing, Sales Analytics, ROAS Optimization

What We Expect

We are looking for someone who does not simply "run ads," but takes responsibility for generating orders and growing revenue. The candidate should be comfortable working with numbers, testing new strategies, identifying problems, and continuously optimizing campaigns to achieve business targets.

Work Environment

This is a performance-driven role with clear targets and measurable outcomes. The selected candidate will work closely with Einig's Marketing, Sales & Business Growth, Media, and Operations teams.