ThunderClap is searching for a Senior Brand Identity Designer to play a key role in shaping visual identities that resonate with brands and elevate their presence across digital platforms. If you’re passionate about creating cohesive and compelling brand systems that go beyond just logos and colors, we want you to help us make a lasting impact in the B2B space.

Your Day-to-Day:

1. Design Conceptualization

Lead the conceptualization and creation of visual identity systems, including logos, typography, color palettes, iconography, and visual guidelines.

2. Brand Strategy & Development

Work closely with strategy and copy teams to develop comprehensive brand identities that align with the client’s vision and market positioning.

3. Stylescapes & Mood Boards

Develop multiple brand stylescapes and mood boards to visualize different directions and present to clients for feedback and iteration.

4. Brand Guidelines Creation

Design and document detailed brand guidelines, covering logo usage, typography, color theory, voice, and tone to ensure consistency across all touchpoints.

5. Client Collaboration & Presentation

Participate in client meetings to present brand concepts, gather feedback, and iterate designs to meet their business goals and resonate with their target audience.

6. Competitive Research & Market Analysis

Conduct competitive research and market analysis to identify trends and gaps that help inform brand positioning and visual identity direction.

7. Cross-Functional Collaboration

Collaborate closely with the web design and development teams to ensure the visual identity is seamlessly integrated into the website and all digital assets.

What Makes You Stand Out:

- 3+ years of experience in brand identity design, with a strong portfolio demonstrating successful brand systems across multiple mediums.

- Expertise in creating cohesive brand guidelines, from logos to typography and everything in between.

- Strong understanding of branding principles, market positioning, and how visual identity can drive business goals.

- Proficiency in industry-standard tools (e.g., Adobe Illustrator, Photoshop, Figma).

- Strong client presentation and communication skills, able to articulate design decisions clearly and effectively.

- Ability to collaborate with cross-functional teams and provide creative leadership to junior designers.

- Familiarity with web design principles and how branding translates to digital experiences.

Bonus Skills:

- Experience with motion graphics or animation.

- Experience working in a fast-paced agency environment.

- Knowledge of UX/UI design principles and how they intersect with branding.

Culture Fitment:

1. Intellectual Humility: You’re talented but open to feedback and eager to learn from others.

2. Excellence-Driven: You always push the boundaries of your creative work to deliver the best outcomes.

3. Team-Oriented: You thrive in small, collaborative teams and understand the importance of synergy.

4. Growth Mindset: You’re excited about joining a growing team and are willing to embrace the challenges of scaling.

5. Ownership & Accountability: You take ownership of your projects and are not afraid of the responsibility that comes with making key design decisions.

Why You’ll Love it Here:

- Competitive Salary: Be rewarded for your creativity and dedication.

- Learning Opportunities: Grow your skills with continuous learning and professional development.

- Exciting Projects: Work with top-tier B2B clients and make a tangible impact on their business success.

- Collaborative Culture: Join a team that values creativity, collaboration, and fun.