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Brand Creative Manager

📍

New Delhi, India

Monthly Salary Range : INR 75,000 - INR 1,00,000

Creative Direction

Senior

Full Time

Onsite Required

The Opportunity:

About The Fragrance People

The Fragrance People is a premium home fragrance brand creating candles, diffusers, fragrance oils and home scents that elevate everyday living.

As we grow, we're looking for someone who shares our passion for beautiful design, thoughtful storytelling and creating exceptional customer experiences.

We're not looking for someone to make pretty posts. We're looking for someone to help build one of India's most admired home fragrance brands.


Your Mission

Own and elevate every visual touchpoint of The Fragrance People, ensuring our brand is consistently premium, memorable and instantly recognizable.


What You'll Do

You will lead the creative expression of the brand across every customer touchpoint.


Your responsibilities will include:

  • Developing and maintaining TFP's visual identity

  • Conceptualizing and executing creative campaigns

  • Planning and directing product & lifestyle photoshoots

  • Creating high-converting Meta ad creatives

  • Designing content for Instagram, email and digital marketing

  • Enhancing the Shopify website experience

  • Designing premium packaging and product labels

  • Creating catalogues, brochures and brand presentations

  • Designing retail displays and exhibition spaces

  • Creating PR kits and influencer gifting experiences

  • Working with photographers, videographers, stylists and external agencies

  • Using AI tools to enhance creative workflows and improve efficiency

  • Continuously researching trends, references and ideas that keep the brand fresh while remaining timeless


What We're Looking For

  • 3–8 years of experience in branding, design or creative marketing

  • A strong portfolio showcasing premium brand work

  • Excellent visual taste and attention to detail

  • Strong understanding of photography, styling, typography, colour and composition

  • Ability to think strategically as well as creatively

  • Experience managing multiple creative projects simultaneously

  • Comfortable collaborating across marketing, product and leadership teams

  • Proficiency in Adobe Creative Suite, Figma and modern AI tools is a plus


Bonus Points

Experience working with luxury, beauty, home décor, hospitality, lifestyle or premium D2C brands.


Why Join Us?

This is an opportunity to shape the creative future of a growing premium consumer brand. Your work will influence every customer interaction, from our packaging and website to our campaigns, retail stores and product launches.

If you're someone who loves building brands that people remember, we'd love to hear from you.


How to Apply


Please send us:

  • Your résumé

  • Your portfolio (mandatory)

  • A short note answering the following question: "If you joined The Fragrance People tomorrow, what are the first three things you'd improve from a creative and branding perspective?"

Don't forget to mention that you found the opportunity at YDI. Use the Apply button below to see application email or URL.

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