Brand Creative Manager
📍
New Delhi, India
Monthly Salary Range : INR 75,000 - INR 1,00,000
Creative Direction
Senior
Full Time
Onsite Required
The Opportunity:
About The Fragrance People
The Fragrance People is a premium home fragrance brand creating candles, diffusers, fragrance oils and home scents that elevate everyday living.
As we grow, we're looking for someone who shares our passion for beautiful design, thoughtful storytelling and creating exceptional customer experiences.
We're not looking for someone to make pretty posts. We're looking for someone to help build one of India's most admired home fragrance brands.
Your Mission
Own and elevate every visual touchpoint of The Fragrance People, ensuring our brand is consistently premium, memorable and instantly recognizable.
What You'll Do
You will lead the creative expression of the brand across every customer touchpoint.
Your responsibilities will include:
Developing and maintaining TFP's visual identity
Conceptualizing and executing creative campaigns
Planning and directing product & lifestyle photoshoots
Creating high-converting Meta ad creatives
Designing content for Instagram, email and digital marketing
Enhancing the Shopify website experience
Designing premium packaging and product labels
Creating catalogues, brochures and brand presentations
Designing retail displays and exhibition spaces
Creating PR kits and influencer gifting experiences
Working with photographers, videographers, stylists and external agencies
Using AI tools to enhance creative workflows and improve efficiency
Continuously researching trends, references and ideas that keep the brand fresh while remaining timeless
What We're Looking For
3–8 years of experience in branding, design or creative marketing
A strong portfolio showcasing premium brand work
Excellent visual taste and attention to detail
Strong understanding of photography, styling, typography, colour and composition
Ability to think strategically as well as creatively
Experience managing multiple creative projects simultaneously
Comfortable collaborating across marketing, product and leadership teams
Proficiency in Adobe Creative Suite, Figma and modern AI tools is a plus
Bonus Points
Experience working with luxury, beauty, home décor, hospitality, lifestyle or premium D2C brands.
Why Join Us?
This is an opportunity to shape the creative future of a growing premium consumer brand. Your work will influence every customer interaction, from our packaging and website to our campaigns, retail stores and product launches.
If you're someone who loves building brands that people remember, we'd love to hear from you.
How to Apply
Please send us:
Your résumé
Your portfolio (mandatory)
A short note answering the following question: "If you joined The Fragrance People tomorrow, what are the first three things you'd improve from a creative and branding perspective?"
Don't forget to mention that you found the opportunity at YDI. Use the Apply button below to see application email or URL.
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