Aavaranaa is a Chennai-based premium clothing label specialising in artisanal, handcrafted sarees and ready-to-wear clothing for women. We're looking for a skilled and self-driven graphic designer to take ownership of our visual identity and build it into a cohesive, far-reaching brand system. This is a foundational creative role: you will evolve our existing logo into a fully articulated identity and ensure that the system is applied with precision and intent across every touchpoint in our digital, social and retail presence.

What you'll do:

• Develop and steward a comprehensive brand identity system, expanding the existing logo into a full suite of guidelines covering typography, colour, layout, and graphic language

• Apply the identity system consistently across all brand channels—social media, email newsletters, retail touchpoints, and the website

• Create and maintain thorough brand guidelines documentation, ensuring all assets and records are accurately organised and up to date

• Partner closely with the social media team to ensure all visual assets (photographs, videos, and graphics) accurately reflect the brand's aesthetic

• Establish clear visual guidelines for product photography and videography, defining how products should be captured to align with brand standards

• Manage and evolve brand assets over time, ensuring consistency across new campaigns and initiatives

• Proactively identify opportunities to strengthen and refine the brand's visual presence

Must have:

A strong portfolio across branding and communication design, ideally in the fashion, lifestyle or culture space A multidisciplinary understanding of brand systems beyond aesthetics, of how identity scales and behaves across contexts A discerning eye for photography and video, with experience contributing to creative direction and visual guidelines Excellent communication and cross-functional collaboration skills Demonstrable interest in textiles, craft, and material cultures

Tools & software:

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), Figma, Canva, Google Workspace

Nice to have:

Experience working within or alongside a fashion or premium lifestyle brand Familiarity with basic motion design or video editing