Alcovia — Brand Experience Lead

Location: In-Office (Gurgaon)
Workdays: 6 days/week

About Alcovia

We are building a premier community of driven teenagers (11–16 years old), providing them with the right exposure and exploration opportunities through:

• Peer learning

• Professional mentorship

• Hyper-personalized career guidance

Empowering them to:

• Discover the right career & build conviction

• Increase probability of cracking top universities by at least 50%

Role Snapshot

Lead Alcovia’s online experience by driving end-to-end marketing strategies to accelerate brand growth, acquire customers, and foster loyalty. You’ll own brand strategy, social media, PR, digital marketing, and market research while fostering accountability and innovation.

What You Will Do

Brand Strategy & Product Positioning

• Lead brand strategy for Alcovia and its product portfolio, ensuring cohesive messaging across all touchpoints.

• Ideate and execute advertising campaigns that resonate with teens, parents, and mentors.

Social Media & Thought Leadership

• Own social media strategy (LinkedIn, Twitter/X, Instagram, etc.) from content ideation to performance tracking.

• Position Alcovia and its team (“Alcovians”) as thought leaders via curated content, podcasts, and media outreach.

PR & Media Relations

• Lead PR efforts, securing media coverage and managing podcast appearances.

• Build strong relationships with journalists and influencers.

• Craft compelling narratives to amplify Alcovia’s mission.

Personal Branding for Alcovians

• Create a framework to elevate the personal brands of leadership and team members.

• Provide training/resources for authentic storytelling.

Market Research & Consumer Insights

• Conduct qualitative and quantitative research on users, prospects, and churned customers.

• Translate insights into actionable recommendations.

Digital Marketing Excellence

• Drive acquisition and retention via SEO, SEM, email marketing, and paid ads (Meta, Google, etc.).

• Optimize campaigns with CAC, CLTV, and ROI metrics.

Community Building

• Co-lead online community building across three stakeholders: teens, parents, and professionals.

• Create engagement templates for each group.

• Focus on real community building (not just Instagram followers).

Qualifications

• 1–3 years relevant experience.

• Proven track record of hyperscaling or creating content IPs.

• High agency and ownership mindset.

• Exceptional communication and stakeholder management skills.

• Structured, detail-oriented, and data-driven.

• Thrives in high-energy, fast-paced environments.

• Willing to roll up sleeves—from interacting with students to pitching corporates.

• Open to mentorship and coaching.

• First-principles thinker with cross-industry lens.

What You’ll Get

• High-impact role with strong ownership and visibility.

• Competitive compensation.

• A lean, driven team to partner with.

• Meritocratic environment where the best ideas win.

• Strong mentorship for growth beyond the organization.

Selection Flow
Portfolio screen → 24-hour micro-assignment → 2 interviews → Offer

Compensation

• Fixed: Up to INR 7 LPA (for the right candidate)

• ESOPs with industry-leading vesting schedules

Why Join Alcovia?

• Shape the trajectory of a fast-scaling startup.

• Lead the company out of stealth.

• Execute innovative campaigns with autonomy.

• Collaborate with a mission-driven team redefining education.

About the Founder
Sahil brings 8 years of e-commerce experience, specializing in blitzscaling brands.

Key Highlights:

• Scaled Panasonic on Paytm, Tata Cliq, Nykaa (Annual GMV: INR 55cr).

• Scaled Tecno on Flipkart from 50 lakhs to 660cr in 11 months.

• Handled business scale of INR 3000cr annually.

• Headed sell-side for Farmiso (Meesho).

• Chief of Staff at Nothing.

• 1st employee of CMF (Nothing’s sub-brand), scaled to INR 1000cr in 7 months.