We are looking for a Brand Identity Designer and Art Director.

About: We're building a personal styling page on Instagram and looking for an independent designer to build its visual system.

The page covers various topics and themes styling and fashion. Content ranges from practical — capsule wardrobes, packing for a trip — to conceptual, like restyling a known character for the present day.

Visual theme: The Visual language follows Editorial Brutalism — layering, typography as a design element, mixed media, sharp colour contrast. The system flexes across a spectrum: more structured at one end, rawer at the other. While building this references, we even short-listed few colours for the brand and typefaces.Full reference set and design language document shared on engagement.

Scope: Visual language refinement and building a system with it. Layout logic, type system, colour, image treatment, and the rules that hold them together, documented clearly enough that a graphic designer can execute against it consistently.

And Logo redesign to match the vibe of the visual langauge.

We have a basic structure in place and a finalised set of visual references. We're not starting from zero and we're not looking for a fresh concept — we're looking for someone build on the base concept and build a re-useable system that can be used across different format on Social media, Static, motion design etc.,