Marketing & Brand Growth Associate

About the Role

We’re looking for a young, creative, internet-native Marketing Associate to help build and grow the voice of Little Unusual Global.

At this stage, our primary marketing focus is Twitter / X, where we engage with clients, founders, and the Solana ecosystem through thoughtful threads, breakdowns, and conversations around the work we do.

At the same time, Instagram plays a critical role for a different audience — creators, animators, designers, and artists. The goal on Instagram is to showcase our creative culture, process, and quality of work, and attract great talent to engage with and eventually work with Little Unusual.

This role is about storytelling, clarity, and consistency, not just posting content.

What You’ll Do

Brand & Marketing Strategy

• Help define and maintain Little Unusual’s brand voice — professional, creative, and a little unusual

• Set basic marketing and content standards across platforms

• Work closely with founders to align marketing output with brand and business goals

Twitter / X – Primary Focus (Clients & Ecosystem)

Twitter / X is where we are most active today.

You’ll help keep Little Unusual visible and relevant within the Solana and Web3 ecosystem by:

• Writing regular threads breaking down recent work

• Turning larger projects into clear, article-style content (process, thinking, execution)

• Actively engaging on X — replying, reposting, and participating in relevant conversations

• Surfacing and contextualizing past Little Unusual work

• Supporting founders by shaping ideas into clean, readable posts

Instagram – Creators & Artists (Talent & Community)

Instagram is where we speak directly to the creative community.

You’ll help attract animators, designers, editors, and artists by:

• Showcasing process, BTS, experiments, and studio culture

• Creating short-form content (reels, carousels, clips) from existing and new assets

• Presenting Little Unusual as a place creators want to follow, learn from, and work with

• Maintaining a high bar for taste, pacing, and visual quality

Content Planning & Execution

• Own and manage the monthly content calendar across platforms

• Repurpose client work, animations, past projects, and internal experiments

• Coordinate with the creative team to source assets and ideas

• Ensure consistency in tone, quality, and storytelling

Growth & Experimentation

• Track engagement and content performance

• Experiment with formats, narratives, and posting styles

• Improve reach, clarity, and brand perception over time

What We’re Looking For

• Early-career marketer or creator (1–2 years or equivalent hands-on experience)

• Comfortable writing and engaging on Twitter / X

• Strong interest in creative agencies, Solana/Web3, and internet culture

• Good sense of taste — you care about how things look, read, and feel

• Proactive, curious, and comfortable taking ownership