Freelance : Brand Identity Designer / Creative Agency Partner (Lifestyle Tech Startup)

About Us:

We're a dynamic, ground-up consumer houseware tech startup, poised to redefine the lifestyle segment with innovative products. We're building a brand from scratch that's not just functional, but deeply resonates with modern living and connects with diverse consumer groups.

The Opportunity:

Build in a complete white-space. Has potential to be a segment creator and leader.

We're seeking a visionary Brand Identity Designer or a nimble Creative Agency Partner to collaborate with us in crafting a compelling and cohesive brand identity. This is a unique chance to shape the visual and verbal language of a new brand from its very foundation, making a significant impact on our market entry and consumer connection.

What You'll Deliver:

CORE BRAND IDENTITY SYSTEM:

Logo Design (Primary & Secondary variations)

Logo Animation Concepts

Comprehensive Color System

Primary & Secondary Font System

Typography Guidelines

Photography Moodboard & Style Guidelines

Iconography Design

BRAND MESSAGING & VOICE: (optional - can rope in other partners)

Copy Style Guide

Messaging Architecture (defining tone of voice, key phrases, and brand story elements)

KEY BRAND MOCKUPS & VISUALISATIONS:

Website Homepage Design Mockup

Instagram Page Layout Mockup

Social Media Post Mockups (across various formats)

Product Mockups with precise Logo & Certification Placement

General Communications Mockups (e.g., email signature, basic stationery)

PRODUCT EXPERIENCE PLANNING & DESIGN:

Unboxing Experience Planning & Design

Packaging Master Design (including outer box case and internal elements)

Warranty Card Design

User Instruction Manual Design

"Tid bits/Knick-knacks" Design (e.g., small inserts, stickers, other delightful surprises)

RETAIL & SALES COLLATERALS:

POP-UP Set Design Concepts

Sales Deck (PowerPoint Presentation) Template Design

Sales Deck Content Layout Guidance

Who We're Looking For:

• A creative visionary (individual or agency) with a proven portfolio showcasing strong brand identity development, ideally for consumer goods or tech products.

• A keen understanding of various user groups, current trends, and relevant pop cultural references will be key to resonating with our audience.

• Ability to translate complex product features into user-friendly, engaging, and aesthetically pleasing brand elements.

• Strategic thinker with an impeccable eye for detail and consistency across all brand touch points.

• Excellent communication and collaboration skills.

Ready to build a brand that truly stands out from the ground up? Send us your portfolio and a brief introduction on why you're the perfect fit for this exciting journey.