Mission

Build a predictable, ethical, and scalable pipeline that consistently books qualified discovery calls for high-value design projects: brand identity, packaging, print, digital, and web design, across any various industries in Canada and USA. You are the engine that transforms my reputation and portfolio into a steady flow of decision-ready conversations.

I’m an award-winning senior freelance graphic designer & design director; a true “Swiss-Army-Knife of Design.” I deliver agency-level creative across brand systems, packaging, motion, print, and high-performing websites for small & mid-sized businesses, enterprise clients, and funded startups. I handle strategy and execution; you own client acquisition so I can stay focused on creative outcomes.

What You’re Accountable For:

• Booked Calls: 3-5 qualified discovery calls per month within your first 45 days; scalable to 6-10 with proof of channel fit.

• Quality of Opportunities: Prospects have a real initiative (brand/web/packaging/motion), authority or direct line to it, a credible budget range, and a plausible timeline.

• Signal-Based Targeting: You identify credible buying signals (growth, launches, rebrands, funding, category refreshes, hiring indicators, etc.) across any sector and convert them into conversations.

• Learning Loop: Clear weekly reporting (key numbers, why replies happened, why they didn’t, best-performing messages, next experiments). Decisions backed by data, not vibes.

• Scalability: Within 60–90 days, you’ve documented a lean playbook (ICP notes, message bank, objection handling, channel insights) that another rep could run — without teaching them the basics of sales, just capturing our specifics.

NOTE: If you cannot speak to results in these exact areas from prior roles (especially with creative services), this isn’t the right fit.

Scope:

• Prospect Sourcing & Targeting: You define broad, testable audiences (SMBs, funded startups, growth companies, professional services, e-commerce, hospitality, healthcare, industrial — any sector that buys design) and prioritize based on purchase likelihood.

• Messaging & Positioning: You craft concise, relevant outreach that reflects a premium creative practice. No fluff, no generic templates, no spray-and-pray.

• Qualification & Handoff: You protect the calendar. Confirm authority, initiative, budget sense, and timeline before booking. Provide crisp context for each call.

• Rhythm & Reporting: You own your weekly operating rhythm and keep pipeline, notes, and outcomes clean. You propose experiments and scale what works.

What Great Looks Like:

• 15–25 personalized first touches/day (email/LinkedIn/light call where useful), not volume for its own sake.

• Reply rate ≥ 5–8% on cold email by week 4 through iteration (not gimmicks).

• No-nonsense CRM hygiene: every contact has reason, stage, and next step; every booked call has a 5-line brief.

• Professional tone control that represents a premium design brand.

Who Should Apply (Must-Haves):

• Proven client acquisition for creative services (freelance designers, boutique studios, or agencies). You have actually booked paid project conversations — not just “generated leads.”

• Must be available to work during ET (Eastern Timezone) Hours.

• Research mindset: you spot credible triggers across any industry and translate them into relevant conversations.

• Copy discipline: succinct, human, on-brand writing in excellent English.

• Commercial sense: you can qualify budget/timeline respectfully and hold the line on fit.

• Owner mentality: you manage your day, your pipeline, and your learning loop without micromanagement.

Who Should NOT Apply:

• Generic B2B “lead gen” folks who mass-blast templates and can’t show outcomes for creative/consulting services.

• Candidates who speak in guarantees (“50 calls in 2 weeks”) or vanity metrics (impressions, inboxes warmed) without booked, qualified calls.

• People who need step-by-step instructions to do the basics of prospecting, messaging, and qualification.

Working Model

• Remote; at least 2 hours overlap with America/Toronto for async reviews/hand-offs.

• Start lean, prove channels, then scale together. Ethical outreach only.

Compensation:

• Fair regional hourly + closing bonus on won projects.

• Paid trial (2–3 weeks) to validate channel fit and economics before expanding.