PACKAGING DESIGN PROJECT

Explore:

• Collaborate with the Campus Team to understand the Global Decathlon Pack Direction.

• Understand different internal sports packaging direction.

• Understand Cricket products, list and analyse each NOP.

• Work with designers, leaders, product managers, merchandisers, and engineers to understand the requirement for packaging, to ensure alignment to Cricket’s sport direction, real-time customer & store experiences, logistics, pricing etc.

Create:

• Define packaging guidelines - experience, layout, fonts, dimensions, CMF, graphical elements; for all Cricket NOPs & player intensities (Beginner to Advanced).

• Align with Cricket Pack direction with Decathlon Global Pack.

• Ensure simple design assets, for easy application in our absence.

• Create comprehensive mood boards, sketches, digital explorations, 3D or real-size concept mockups to inspire the team.

• Present and validate the direction with the team.

Make:

• Diffuse the guidelines to bring your vision to life (real-time application).

• Present ideas & concepts to the team, diffuse the finalised direction onto a live project, and prepare production-ready tech packs and design files.

KEY DELIVERABLES

Must:
1 x Packaging Guidebook for Cricket (Final Version).

Bonus:
Product Packaging Diffusion on 1 or more NOPs.
Product Graphics, on-going creatives or presentations, in case required.

CANDIDATE PROFILE

You are a Cricket or Sports Enthusiast who loves storytelling through design!

• You are an energetic personality.

• You are obsessed with brands, and experiences that they create through packaging.

• You hang out with Pinterest, Instagram, for your daily dose of inspiration.

• You have a sharp eye for detail and a strong sense of aesthetics. You analyse colour theory, typography, packaging experiences and critique graphics 24x7.

• You aren't just an idea person. You are also a master planner.

• You are a self-motivated, organised go-getter who can work independently to meet tight deadlines, and comfortably collaborate with anyone.

• You love getting your hands dirty, doodle ideas, build concept mocks, use softwares to visualise ideas in 3D.

Academically you are:

• Currently pursuing or have completed B.Des / M.Des in Graphic / Communication.

• You are from a reputed design college - IIT, NID or MIT

• Proficient in Adobe Illustrator, Photoshop, Premiere Pro and familiar with 3D design tools (Blender, Rhino, or similar).

• Strong understanding of fundamental design principles, branding, packaging, CMF, graphics, and typography.

Candidates must submit a portfolio showcasing graphic design projects specifically linked to Packaging to be considered.

WHAT WILL YOU GAIN?

• A stand out resume thanks to proven experience working with a globally recognised sports brand, Decathlon.

• A real-world design experience spanning multiple product categories from concept to final production.

• Continuous guidance from a vast network of experienced multidisciplinary designers, industry experts, and suppliers.

• Access to a vast network of stores, store leaders, customers and user group to understand their experiences.

Brand : Decathlon Cricket
Location : Decathlon Sports - Anubhava, Bengaluru, India
Duration : 6 Months (Start Immediately)
Job Type : Internship (Perfect for Design Students, Recent Graduates)
Stipend : ₹ 20,000 / Month