About Amaha

Amaha (formerly InnerHour) was founded in 2016 by psychiatrist Dr. Amit Malik and joined in 2019 by social entrepreneur Neha Kirpal. We’re building India’s most trusted, comprehensive mental health ecosystem. Today, our work spans a high-impact self-care app used by millions, outpatient centres across Bengaluru, Mumbai and Delhi, and a new state-of-the-art inpatient hospital in Bengaluru.

Across all our services, our integrated model ensures no one has to navigate their mental health journey alone. Our 200+ experts collaborate every day to bring together clinical excellence, technology, and compassion — delivering care that’s evidence-based, accessible, and deeply human.

About the Role

We are looking for an energetic and conversational Community and UGC Writer to be the voice of our brand in the digital spaces where our customers live. You will be responsible for fostering community engagement, creating reactive content, and curating/producing User-Generated Content (UGC) that feels authentic and highly intuitive.

The ideal candidate knows how to turn brand guidelines into everyday, compelling conversation and utilizes AI to keep up with the speed of internet culture.

Core Responsibilities

Brand Voice Management: Maintain a consistent, engaging, and empathetic tone across all community interactions (comments, DMs, forums).

Reactive Content: Draft quick-turnaround replies and comments that participate in trending conversations authentically.

Community Building: Initiate and foster dialogue within social media communities and platforms like Reddit to increase brand sentiment and loyalty.

Speed & Ideation: Utilize AI tools to rapidly generate draft responses, brainstorm community initiatives, and analyze trending topics.

Tone Adjustment: Use AI to instantly refine copy to match specific platform norms (e.g., translating a formal brand message into an IG caption).

Sentiment Tracking: Monitor community sentiment and report on feedback, trending topics, and engagement metrics.

Required Skills and Qualifications

Experience: 2–5 years of experience in social media management, community management, or copywriting.

Platform Expertise: Deep understanding of the native nuances of Instagram, YT, LI and Reddit.

Technical Proficiency: Demonstrated experience in using AI tools for rapid content generation and analysis, including:

Drafting: ChatGPT, Claude.

Research: Perplexity, social listening tools (Semrush, Hubspot).

Editing : Grammarly, Hemingway

Personality: An engaging, thoughtful writing style with a strong grasp of cultural nuances, people, and online behaviours.