12 April 2025
Content writer
📍
Gurgaon, India
Monthly Salary Range : INR 10,000 - INR 30,000
Copywriting
Junior
Full Time
Onsite Required
The Opportunity:
Location: Hybrid (Delhi preferred) or Remote
About House of Banaras (HOB):
House of Banaras is a contemporary lifestyle and luxury clothing brand rooted in Indian textile heritage. We celebrate timeless craftsmanship through a modern lens — where every piece tells a story, and every story is woven with culture, emotion, and legacy.
We’re looking for a creative and culturally curious Content Writer to help us bring these stories to life.
Key Responsibilities:
Content Creation: Write compelling content for website, emailers, social media, packaging, product descriptions, and campaign scripts that reflect the brand’s voice and values.
Storytelling: Create narratives around textile heritage, Banarasi weaves, artisans, style guides, and modern-day lifestyle integration — without sounding preachy or overtly commercial.
Campaign & Editorial Support: Collaborate with marketing and design teams to craft concepts, mood narratives, and scripts for shoots, videos, and brand campaigns.
SEO Writing: Develop SEO-friendly content for blogs, product pages, and metadata to drive organic visibility.
Social Media & Engagement: Write engaging Instagram captions, reels scripts, and community-centric posts that feel personal and authentic.
Research: Stay updated with trends in fashion, culture, heritage, sustainability, and conscious living — and infuse this perspective into content.
Don't forget to mention that you found the opportunity at YDI. Use the Apply button below to see application email or URL.
Want to volunteer?
YDI is run by volunteers who bring in unique view points and an unmatchable willingness to give back to the design community. We are always looking for support and advice to shape the future of YDI. Think you can help? Slide into our Email.