Location: Hybrid (Delhi preferred) or Remote

About House of Banaras (HOB):

House of Banaras is a contemporary lifestyle and luxury clothing brand rooted in Indian textile heritage. We celebrate timeless craftsmanship through a modern lens — where every piece tells a story, and every story is woven with culture, emotion, and legacy.

We’re looking for a creative and culturally curious Content Writer to help us bring these stories to life.

Key Responsibilities:

• Content Creation: Write compelling content for website, emailers, social media, packaging, product descriptions, and campaign scripts that reflect the brand’s voice and values.

• Storytelling: Create narratives around textile heritage, Banarasi weaves, artisans, style guides, and modern-day lifestyle integration — without sounding preachy or overtly commercial.

• Campaign & Editorial Support: Collaborate with marketing and design teams to craft concepts, mood narratives, and scripts for shoots, videos, and brand campaigns.

• SEO Writing: Develop SEO-friendly content for blogs, product pages, and metadata to drive organic visibility.

• Social Media & Engagement: Write engaging Instagram captions, reels scripts, and community-centric posts that feel personal and authentic.

• Research: Stay updated with trends in fashion, culture, heritage, sustainability, and conscious living — and infuse this perspective into content.