Copywriter – Cabra Brand Consultancy

Hyderabad | Full-time | Branding & Creative

At Cabra, we believe writing isn’t just about putting words on a page — it’s about shaping the soul of a brand. We’re looking for a strategic copywriter who can read between the lines of a brief, rewrite the rules, and translate business challenges into clarity, wit, and impact.

As a core part of our branding team, you will craft brand DNAs, build brand worlds through words, and help companies discover their voice, purpose, and narrative. You’ll collaborate closely with strategists, designers, and creative leads to shape work that is thoughtful, bold, and meaningful.

What You’ll Do

• Develop brand messaging frameworks, brand DNAs, and tone-of-voice systems.

• Write across formats: manifestos, website copy, packaging, brochures, brand decks, campaign scripts, and long-form content.

• Lead and co-lead brand discovery sessions, interviews, and workshops to uncover insights.

• Translate strategy into compelling storytelling that aligns with business and creative goals.

• Work with designers and strategists to conceptualize brand worlds, campaigns, and communication systems.

• Turn complex problems into simple, memorable narratives and messages people actually feel.

• Create naming options, positioning statements, taglines, and communication pillars.

• Collaborate with the creative team to maintain consistency across all brand touchpoints.

• Review and refine content for clarity, quality, and emotional resonance.

• Bring fresh thinking, creative intelligence, and linguistic craft to every project.

What We’re Looking For

• Strong command of language, storytelling, and conceptual thinking.

• Ability to understand brand strategy and convert insights into words with purpose.

• Experience writing for branding, advertising, or digital agencies (preferred but not mandatory).

• Comfort working across industries and adapting tone to each brand’s personality.

• Ability to simplify the complex without losing depth.

• A portfolio that demonstrates range — strategic, conceptual, and creative writing.

• Curiosity, ownership, and the ability to collaborate with multi-disciplinary teams.