You will define how Juggerknot shows up across:

• Ads (Meta-first)

• Organic content (Instagram)

• Website and brand visuals

You will not just execute. You will decide what gets made — and what doesn't.

What This Really Requires

Not just skill. Not just software. Taste. Judgment. Instinct. The ability to look at something and know: "This will work." / "This won't."

Social & Internet Understanding (Critical)

• You understand what makes people stop scrolling

• You understand what gets reactions, comments, and shares

• You can create content people talk about — not just consume

• You know the difference between:

  • Content that looks good

  • Content that spreads

Ads Thinking (Meta Focus)

• You understand hooks, retention, and thumb-stop moments

• You can break down winning creatives and rebuild them

• You think in volume — multiple angles, not one "perfect ad"

• You understand:

  • Creative → Performance → Scale

Creative Direction

• You can plan and execute shoots end-to-end

• You can guide models and extract natural performances

• You understand casting — the right face matters

• Bad direction kills good content. You know this.

Content Systems

• You don't think in one-off content

• You build repeatable formats

• You can take one idea and expand it into multiple executions

• Consistency > random brilliance

Visual & Brand Sense

• You can maintain a consistent brand language

• You understand minimal, premium aesthetics

• You know when to do less — not more

Influencer & Talent Understanding

• You can identify the right creators and faces

• You can reach out and collaborate

• You understand who fits the brand — and who doesn't

Tools & Execution

• Comfortable with Photoshop / Canva

• Familiar with AI tools (ChatGPT, Claude, etc.)

• Basic video editing understanding is a plus

Important: Tools can be learned. Taste cannot.

What We Care About

• What you've made

• How you think

• What you notice that others miss

Important

• We don't care where you studied

• We don't care about degrees

Context

We've grown 10x in 2 years without deep structure. Now we are building:

• Systems

• Culture

• Standards

You will help define all of it.