About Amaha

Amaha (formerly InnerHour) was founded in 2016 by psychiatrist Dr. Amit Malik and joined in 2019 by social entrepreneur Neha Kirpal. We’re building India’s most trusted, comprehensive mental health ecosystem. Today, our work spans a high-impact self-care app used by millions, outpatient centres across Bengaluru, Mumbai and Delhi, and a new state-of-the-art inpatient hospital in Bengaluru.

Across all our services, our integrated model ensures no one has to navigate their mental health journey alone. Our 200+ experts collaborate every day to bring together clinical excellence, technology, and compassion — delivering care that’s evidence-based, accessible, and deeply human.

About the Role

We are looking for someone that acts as the visionary leader, guiding overall brand visual identity, and narrative consistency across all campaigns. Someone that translates goals into compelling creative concepts, supervises multidisciplinary teams (designers, copywriters), and ensures high-quality output from ideation to final delivery.

We are looking for someone who understands not just how to create great content, but how to create content that works. This is not a traditional “brand film and campaign” role. This is for someone who deeply understands what stops the scroll.

We want someone who will lead our brand storytelling by combining strong creative craft with modern technology and production systems to deliver high-impact, high-volume, culturally relevant content across platforms that feeds into an interconnected ecosystem.

Core Responsibilities

• Own the creative architecture of our cross-platform content ecosystem, aligning with platform mechanics: hooks, format length, thumbnail psychology, retention curves.

• Lead and mentor a team of designers, copywriters, videographers, editors.

• Work in tight collaboration with the editorial team to ensure storytelling is cohesive across formats.

• Enhance efficiency of creative process and innovate on outputs via integration of AI tools across ideation, scripting, visual generation, editing, repurposing, etc.

• Build workflows that dramatically reduce production timelines while maintaining brand tone and essence

• Maintain brand integrity across all outputs while ensuring consistency across multi-channel rollouts.

Required Skills and Qualifications

• Experience: 8–10 years of relevant experience, with at least 3–5 years in a senior leadership or Creative Director position (agency or in-house).
  
  

• Proven track record of building content ecosystems, not just campaigns.
  
  

• Technical Proficiency: Demonstrated experience in modern creative tools:
  
  

• Ideation & Writing: ChatGPT, Claude, NotebookLM, Perplexity, Gemini.
  
  

• Visual Generation: Midjourney, Adobe Firefly.
  
  

• Video & Audio: Runway, Opus, ElevenLabs.
  
  

• Workflow: Adobe Creative Cloud, Figma
  
  

• Portfolio: A strong portfolio showcasing expert writing / art direction, branding, and design across digital, social, and print media.
  
  

• Leadership: Proven ability to lead a diverse team and cultivate a collaborative environment.
  
  

• Communication: Strong ability to articulate strategic vision to stakeholders.
  
  

• Project Management: Ability to manage complex projects from vision to production within budget.