We are looking for a Creative Project Lead who masters the Minimax approach: achieving Minimum friction and clutter with Maximum aesthetic punch and brand recall.

You aren't just designing a cafe; you’re designing a chameleon. Our brand must be sophisticated enough for a Boardroom, sterile yet comforting for a Hospital, and "cool" enough for a University Campus or a trendy High-Street. Your goal is to create a visual language that appeals to 16-year-old student and a 50-year-old surgeon.

Key Responsibilities

1. The "Minimax" Brand DNA
   Concept & Strategy: Develop a brand "vibe" that feels high-end but accessible.
   The Logo System
   Visual Mnemonics: Design a set of playful, abstract brand marks (mnemonics) that can be "remixed" for merchandise, wallpaper, or social media stickers to keep the brand feeling alive.
   Color Mastery: Establish a palette that uses "High-Street" vibrancy to attract attention, tempered by "Corporate" neutrals to maintain brand consistency.
   
   

2. Environmental & Store Aesthetics
   Hybrid Layouts: Design store flows that handle the "morning rush" of a hospital or campus while offering the "slow-down" comfort of a weekend cafe.
   Visual Wayfinding: Use bold, easy-to-read iconography and "Minimax" signage that guides a busy professional to the counter in seconds without needing to read a wall of text.
   
   

3. The Communication Outlay (Digital & Print)
   Universal Menus: Design menu boards using high-contrast typography and strategic spacing so they are readable from 10 feet away by all age groups.
   The "Social" Template: Create high-energy social media and digital screen templates that prioritize "Aesthetics-First" to stop the scroll.
   Packaging: Design "walking billboard" packaging—cups and bags so visually striking they stand out on a high-street sidewalk.