Role Overview

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta (Facebook/Instagram).

This role goes beyond ad management — you will be responsible for end-to-end performance optimization, including tracking setup, landing page optimization, conversion rate improvement, and reporting.

You should be equally comfortable inside ad platforms, analytics tools, and collaborating with designers/developers to improve conversion performance.

Key Responsibilities

Paid Ads Strategy & Execution

• Plan, launch, and manage campaigns across:

  • Google Ads (Search, Display, YouTube, Performance Max)

  • Meta Ads (Facebook & Instagram)

• Conduct keyword research, audience targeting, and competitor analysis

• Build full-funnel campaigns (awareness → retargeting → conversion)

• Manage budgets and optimize for ROAS, CPA, and LTV

Conversion Tracking & Analytics

• Set up and manage:

  • Google Tag Manager (GTM)

  • Google Analytics 4 (GA4)

  • Meta Pixel & Conversion API

• Implement event tracking (form fills, purchases, calls, etc.)

• Ensure accurate attribution across platforms

• Troubleshoot tracking issues and data discrepancies

Landing Page Optimization (CRO)

• Audit and optimize landing pages for conversion

• Collaborate with designers/developers (WordPress, Elementor, Shopify)

• Improve:

  • Page speed

  • UX/UI flow

  • Messaging and offer clarity

  • Mobile responsiveness

• Run A/B tests on headlines, layouts, CTAs, and offers

Performance Optimization

• Continuously optimize campaigns based on:

  • CTR, CPC, CPA, ROAS

• Test creatives, audiences, bidding strategies, and funnels

• Scale winning campaigns while maintaining efficiency

• Identify and eliminate wasted spend

Reporting & Insights

• Build clear, actionable reports (weekly/monthly)

• Translate data into insights and strategy recommendations

• Use tools like:

  • Google Looker Studio (Data Studio)

  • GA4 dashboards

• Present performance and next steps to internal team/clients

Required Skills & Experience

• 3+ years managing Google Ads and Meta Ads

• Strong understanding of:

  • Funnel strategy

  • Conversion tracking & attribution

  • Performance metrics (CPA, ROAS, LTV)

• Hands-on experience with:

  • Google Tag Manager

  • GA4

  • Meta Pixel & CAPI

• Experience optimizing landing pages for conversions

• Familiarity with:

  • WordPress (Elementor preferred)

  • Shopify (a plus)

Preferred (Nice to Have)

• Experience with:

  • Semrush

• Basic understanding of SEO & landing page structure

• Experience in agency environment

• Copywriting skills for ads and landing pages

Key Traits We’re Looking For

• Highly analytical and data-driven

• Proactive problem solver

• Strong attention to detail

• Performance-focused (not vanity metrics)

• Ability to think strategically and execute tactically

KPIs / Success Metrics

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate (CVR)

• Lead Quality / Revenue Impact

• Tracking Accuracy