The candidate must have extensive experience working on major branding projects across industries, with the ability to translate business goals into effective and impactful visual communication. They should be capable of developing and executing complete brand identity systems—including logos, icons, typography, colour palettes, packaging design, ambience concepts, spatial branding, and signage systems—along with detailed corporate brand manuals. The role involves creating strong design concepts and visual assets for branding, advertising, and integrated campaigns, as well as layouts for social media content, brochures, presentations, websites, and product packaging. The candidate should be skilled in visualizing and developing engaging corporate presentation decks and marketing collateral such as flyers, brochures, product catalogues, banners, event branding, and wall graphics for space branding. Additionally, they must be able to work on UI layouts for websites and manage multiple projects simultaneously while maintaining high design standards and meeting deadlines.