ROLE OVERVIEW

• Design the visual identity of TOF's brand across every consumer touchpoint — from Instagram to packaging to marketplace listings

• You'll be creating clean, premium, and distinctly male-coded design for a skincare brand that doesn't look like every other skincare brand

• Starting as a freelancer with a clear path to full-time as the brand scales into launch and beyond

KEY RESPONSIBILITIES

• Create static social media posts — carousels, single-image posts, story templates — aligned with TOF's brand aesthetic

• Design product visuals and hero shots for use across digital and physical formats

• Build website banners, landing page visuals, and digital campaign assets

• Work on packaging edits and dielines — label updates, finish specifications, and print-ready files

• Design PR box creatives — inserts, wrapping elements, unboxing experience materials

• Create marketplace visuals for platforms like Amazon, Nykaa, and Blinkit — A+ content, thumbnails, infographic-style product cards

• Produce ad statics for performance and awareness campaigns — clean layouts with strong visual hierarchy

• Maintain brand consistency across all design output — typography, colour palette, spacing, and tone

• Iterate quickly on feedback and deliver production-ready files in the correct formats and specs

REQUIREMENTS

• 1–3 years of graphic design experience with a portfolio that includes D2C, beauty, skincare, or lifestyle brands

• Strong command of typography — knows how to use type to create hierarchy, mood, and premium feel

• Fluent in Adobe Illustrator, Photoshop, and InDesign — or equivalent professional design tools

• Understands the difference between social, print, and digital specs — delivers files correctly the first time

• Clean, premium aesthetic sensibility — can design for a male audience without defaulting to dark and generic

• Comfortable working at pace and managing multiple asset types simultaneously

• Expected to actively use AI design and generation tools — including Kling, Higgsfield, and other relevant platforms — as part of the daily workflow

• Mumbai-based only — this is an in-office role, you will be expected to come in to work

NICE-TO-HAVES

• Prior experience designing for a D2C skincare, grooming, or personal care brand

• Packaging design experience — has worked with dielines, print finishes, and vendor-ready files

• Familiarity with marketplace design requirements (Amazon A+ content, Nykaa product cards, etc.)

• Basic motion graphics or GIF animation skills for social content

• Has worked within a brand system and can expand it rather than reinvent it

• Basic video editing skills — can handle simple cuts, captions, and short-form edits when needed

WHAT YOU'LL WORK ON AT TOF

TOF is pre-launch — you will be designing assets that define how the brand looks to the world for the first time

Every format, every surface, every touchpoint is an open brief — high creative ownership from day one

Work directly with the founding team in a fast-moving environment where design decisions move quickly

Note: if your portfolio includes strong packaging design work, there is potential to take on packaging design output as well — a strong combined portfolio could mean a single point of ownership across all visual production