— Create motion graphics that stop the scroll Digital campaigns, social media, ads, product videos — if it moves, it's yours.

— Lead with 3D, support with 2D 3D animation is your primary strength; 2D motion graphics round out your toolkit.

— Use AI tools as a creative advantage Runway ML, Kling AI, Pika Labs, Luma AI and more — you're already using them, not just curious about them.

— Storyboard before you animate You think in sequences and know that good animation starts long before the timeline.

— Produce content built for each platform Instagram, YouTube, LinkedIn, websites — you know how format, length, and format behaviour differ across all of them.

— Collaborate across the creative team Work with designers, content strategists, and brand leads to ensure motion serves the bigger picture.

— Stay sharp on what's emerging AI video generation, new rendering techniques, animation trends — you follow this space obsessively.