Key Responsibilities

• Performance Marketing (Biddable Media)

• Set up, run, and optimise campaigns on Google Ads (Search, Shopping, PMax, Local, Maps), Meta Ads (Instagram, Facebook), Pinterest Ads.

• Execute influencer paid amplification campaigns in-platform.

• Monitor daily performance metrics like ROAS, CAC, CPC, CVR, CTR, and store local actions.

• Apply geo-targeting, radius rules, and dayparting to match store catchments.

SEO & Organic Execution

• Perform keyword research, build topic clusters, and prepare on-page optimisation updates.

• Implement SEO changes on the site (meta tags, internal linking, schema, page speed fixes).

• Manage local SEO: Google Business Profile, Apple Maps, Bing Places listings.

• Work with the content team on SEO-friendly blogs, product descriptions, and landing pages.

Tracking & Tools

• Set up and maintain Google Tag Manager, GA4, Microsoft Clarity, and conversion tracking pixels.

• Keep Google Merchant Center, Meta Commerce Manager, and Pinterest Catalog updated.

• Support reporting in Looker Studio.

• Competitor Monitoring

• Track key competitors’ ads, SEO signals, creatives, and promotions.

• Share monthly insights and opportunities.

• Reporting

• Prepare weekly performance updates and monthly summary reports for paid and organic.

• Flag issues early and recommend fixes.