We are looking for a social media manager.
we don’t need someone who “handles social.”
we need someone who owns it.

this role is for a person who understands that social media is distribution, brand building, and community rolled into one. you won’t just post content. you’ll build momentum.

if you spot opportunities before they’re obvious, keep reading.

what will you own?

1. content engine

• build and manage monthly content calendars

• turn brand strategy into actual posts that move the needle

• work with designers and editors to bring ideas to life

• refine content pillars based on what performs, not guesswork

• you should know the difference between content that looks good and content that works.

2. influencer and creator collaborations

• identify creators who actually align with the brand, not just big follower counts

• reach out, negotiate, brief, and manage end-to-end

• ensure deliverables are sharp and on brand

• build long-term relationships, not one-off shoutouts

• we care about leverage, not vanity.

3. publishing and optimization

• schedule and publish across platforms with intent

• write strong captions and hooks

• understand formatting differences between platforms

• make sure nothing goes out half-baked

• details matter here.

4. community building

• manage comments and DMs like a human, not a bot

• turn passive followers into active community

• surface insights, feedback, and recurring questions

• protect brand reputation

• community is not an afterthought. It’s compounding equity.

5. trend awareness

• stay ahead of trends, formats, and platform shifts

• bring ideas proactively instead of waiting for briefs

• know when to jump on a trend and when to ignore it

• test, measure, iterate

• not everything viral is relevant. Judgment is key.

what are we looking for?

• 2 to 4 years in social media or content-led roles

• strong platform understanding, especially Instagram and LinkedIn

• clear writing skills and strong aesthetic instinct

• comfortable coordinating with creators and internal teams

• highly organized and deadline-driven

• performance-aware, not just creative for the sake of it

what success looks like

• consistent output without constant hand-holding

• social presence that feels intentional and sharp

• strong creator network

• real engagement, not inflated numbers

• a brand voice that sounds like a person, not a template