Location: Mumbai (Lower Parel)

Experience: 5–6 Years

Responsibilities:

1. Develop and implement a comprehensive social media strategy for the brand to effectively reach the target audience and achieve marketing objectives.
   
   

2. Create engaging and compelling content for social media platforms, including posts, articles, and visual assets, aligned with the brand voice and audience expectations.
   
   

3. Manage the content calendar, schedule posts, and monitor social media platforms to ensure consistent and timely content delivery.
   
   

4. Collaborate with internal teams to gather information, insights, and updates to develop relevant and impactful content.
   
   

5. Engage with the audience by responding to comments and messages, fostering meaningful conversations to build relationships and brand loyalty.
   
   

6. Monitor industry trends, stay updated on best practices, and proactively identify opportunities to improve social media presence and performance.
   
   

7. Analyse social media metrics and track content performance to optimise strategies and meet key performance indicators (KPIs).
   
   

8. Collaborate with cross-functional teams including marketing, design, and sales to align social media efforts with broader company goals and campaigns.
   
   

Requirements:

1. Degree or MBA in Marketing, Communication Studies, Journalism, Creative Writing, or a related field.
   
   

2. Minimum 5 to 6 years of experience in an advertising or digital agency.
   
   

3. Expert knowledge of major social media platforms, including their algorithms.
   
   

4. Flexible and engaging writing style.
   
   

5. Strong understanding of relevant engagement metrics.
   
   

6. Experience creating and executing full-fledged campaigns.
   
   

7. Advertising enthusiast with a strategic approach.