Video Designer (Motion & Performance Ads)
📍
Remote
Monthly Salary Range : INR 50,000 - INR 1,00,000
Motion Graphics
Mid Level
Full Time
Remote
The Opportunity:
About the Role
We are hiring a dedicated Video Designer who thrives at the intersection of motion graphics, social-native storytelling, and data-driven ad production. This is not a traditional video editing job — you will craft short-form social ads, Product-Level Videos (PLVs), and Dynamic Product Ad (DPA) templates that directly capture attention and drive conversions.
Who You Are
A Motion-First Thinker — You don't just cut clips together; you design intentional, visually compelling motion experiences
Platform-Native — You actively analyze TikToks, Reels, and Shorts to break down hook structures, visual pacing, and why certain formats convert
Data & Tool Curious — You proactively explore new motion tools, automation software, and AI workflows to level up production quality and speed
An Async Communicator — You communicate clearly, document your work, and take ownership in a fast-paced remote environment
What You'll Do
Performance Video Production — Design and produce high-converting short-form video ads for Meta (Reels, Stories, Feed) and TikTok, from creative concepting to final export
Dynamic & Catalog Video Ads (PLVs/DPAs) — Build motion templates that render dynamically using product data, catalog imagery, pricing tags, and promotional overlays
Creative Strategy & Ideation — Contribute fresh concepts, focusing on thumb-stopping hooks, visual pacing, and clear calls-to-action (CTAs)
Performance-Driven Iteration — Analyze campaign performance metrics and rapidly iterate on top-performing creative variations
AI Tool Integration — Experiment with modern AI video and image tools (Runway, Kling, Higgsfield) to accelerate production and enhance creative output
Cross-Functional Collaboration — Partner with strategists, designers, and client success leads to translate brand briefs into scalable motion frameworks
Core Requirements
Tool Mastery
— Video/Motion: After Effects, Premiere Pro, CapCut, Jitter, DaVinci Resolve
— Graphics/Design: Figma, Photoshop, IllustratorMotion & Design Fundamentals — Solid command of timing, easing curves, typography animation, visual hierarchy, layout, and colour theory
DPA & Feed Awareness — Understanding aspect ratio rules (9:16, 1:1, 4:5), caption burn-ins, safe zones, and how catalog fields feed into dynamic creative templates
Speed & Volume — Ability to produce multiple polished, high-performing short-form creatives per week without compromising quality
Performance-First Mindset — Deep understanding of the 2–3 second hook rule and how to design specifically for mobile feed conversion
Nice to Have
AI Video Workflow Experience — Familiarity with AI generation tools (Runway Gen-3, Kling, Captions, Midjourney, etc.)
Automated/Code-Based Motion — Exposure to automated rendering platforms, batch generation tools, or code-based video workflows (e.g., Remotion)
E-Commerce / Performance Background — Prior experience in D2C, e-commerce brands, or performance marketing agencies
What We Offer
Front-Row Seat to Performance at Scale — See how top e-commerce brands build, test, and scale performance creatives
Cutting-Edge Tech Stack — Hands-on exposure to AI video tooling and automation as part of your day-to-day workflow
High Impact & Autonomy — Work inside a sharp, cross-functional team with fast-track ownership and clear visibility
Flexible Work Culture — 100% remote with an async-first workflow
Competitive Compensation — Aligned with industry standards based on your skill set and experience
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