Job Title: Visual Designer
Location: Preference: Based in Lucknow or willing to relocate/travel
Department: Technology
Timings: Flexible timings with partial overlap with U.S. Timezone.
Company: SYMB Technologies
Website: www.symbtechnologies.com

About SYMB Technologies

SYMB Technologies is a decade-old technology company headquartered in Noida, India. We have successfully delivered over 1,200 projects for 200+ clients globally, including fast-growing startups like Grab Taxi, Khatabook, and Swiggy, as well as leading enterprises such as Aster DM Healthcare and Hindalco. Our international client portfolio spans multiple countries, reflecting our experience in delivering solutions for overseas projects and clients.
We specialize in the full product lifecycle — from technical architecture, design, and product development to cloud deployment, quality assurance, and maintenance. Our team of 75+ experts brings deep expertise in building scalable web and mobile applications, high-performing backends, user-friendly frontends, and cloud-based infrastructures (AWS, Azure, GCP).

Role Overview

As a Visual Designer, you will be an integral part of our Pre Sales & Marketing team, playing a central role in shaping our visual identity across marketing, sales, and internal collateral. You will work closely with content writers, marketers, and product leads to create aesthetically compelling, brand-aligned graphics for both digital and print media.

Objective:

Create visually captivating assets that drive engagement, brand recall, and storytelling across platforms like LinkedIn, YouTube, Instagram, WordPress, and internal documentation.
Reporting To: Content Lead
Collaborates With: Marketing Strategists, Content Writers, Product & Design Teams

Core Responsibilities

1. Visual Design Creation
   • Design static and animated graphics for digital platforms (LinkedIn, YouTube, Instagram, X, etc.)
   • Create banners, infographics, posters, icon sets, digital brochures, and eBooks
   • Build custom decks, whitepapers, and sales presentations aligned with brand standards
   • Collaborate on website visuals, UI design components, and blog illustrations
   • Craft highly engaging thumbnails, social post templates, and newsletter layouts
   • Apply creative storytelling, typography, and layout theory to drive message clarity
   
   

2. Branding & Consistency
   • Maintain and evolve visual brand identity including fonts, color schemes, iconography, and layout principles
   • Design and update brand kits, style guides, and reusable templates
   • Ensure all design assets meet accessibility standards (ADA compliant)
   • Perform visual audits and improve consistency across platforms
   
   

3. Campaign Support
   • Translate campaign briefs into high-converting creatives and landing page designs
   • Design ad creatives for Google Ads, Meta, and LinkedIn campaigns
   • Support lead-gen campaigns with downloadable assets (PDFs, cheat sheets, guides)
   • Work on both organic and paid visual content, adapting creatives for split testing
   
   

4. Collaboration & Workflow
   • Partner with content creators, marketers, and product teams to ideate visuals
   • Participate in creative brainstorming and sprint planning sessions
   • Maintain an organized repository of design files, assets, and version control
   • Meet multiple deadlines across projects with flexibility and creative problem-solving
   
   

5. Research & Innovation
   • Stay updated on current trends in branding, design tools, generative design, and UI/UX
   • Test and recommend AI-assisted creative tools for speed and quality improvement
   • Benchmark competitors’ visual strategy to suggest new formats and design types
   • Identify process automation opportunities (e.g., templates, design macros, auto resizing)
   
   

Key Performance Indicators (KPIs)

• Engagement metrics on visuals (CTR, reach, shares, downloads)
• Brand guideline compliance and reduction in visual inconsistencies
• Timeliness and volume of creatives delivered against content calendar
• Internal team satisfaction and cross-functional feedback
• Contribution to improved campaign conversion rates (measured quarterly)

Qualifications

• 2–4 years of professional experience in graphic design (freelance or full-time)
• Bachelor's degree (or equivalent) in Graphic Design, Visual Communication, Fine Arts, or a related field
• Strong portfolio demonstrating a wide range of digital and print designs
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
• Familiarity with Canva, Figma, and AI tools like Krea.ai, Leonardo.ai, Midjourney (preferred)
• Basic knowledge of motion graphics, and animation is a plus
• Ability to adapt design style based on context (corporate, modern, minimalist, etc.)
• Strong time management and organizational skills
• Excellent attention to detail, color, layout, and typography

Work Environment

• Hybrid work setup with in-person collaboration required periodically
• Must be open to travelling for shoots, workshops, and design sprints
• Preference for candidates based in Lucknow or willing to Relocate

Compensation & Benefits

• Competitive salary based on experience and performance
• Annual bonus tied to performance indicators
• Flexible work environment with work-from-home flexibility
• Exposure to international design standards and branding practices
• Direct impact on marketing and product visibility
• Open to customized compensation mix: fixed + variable + long-term incentives

Why Work With Us

• Be part of a vision-driven, agile company transforming how software is delivered and experienced
• Work with a cross-functional international team across marketing, design, engineering, and sales
• We reward output, not hierarchy—your ideas will shape our brand’s visual identity
• We encourage learning, experimentation, and provide access to cutting-edge tools and resources