About Amaha

Amaha (formerly InnerHour) was founded in 2016 by psychiatrist Dr. Amit Malik and joined in 2019 by social entrepreneur Neha Kirpal. We’re building India’s most trusted, comprehensive mental health ecosystem. Today, our work spans a high-impact self-care app used by millions, outpatient centres across Bengaluru, Mumbai and Delhi, and a new state-of-the-art inpatient hospital in Bengaluru.

Across all our services, our integrated model ensures no one has to navigate their mental health journey alone. Our 200+ experts collaborate every day to bring together clinical excellence, technology, and compassion — delivering care that’s evidence-based, accessible, and deeply human.

About the Role

We are looking for a versatile and strategic Writer to craft compelling narratives across all brand touchpoints. You will be responsible for defining the brand voice in native formats, with a heavy focus scripting for social media content, engaging social media copy, and long-form content including press releases and articles.

The ideal candidate is proficient in using AI tools to accelerate research, drafting, and ideation, while ensuring all content remains high-quality, authentic, and perfectly aligned with our brand aesthetic.

Core Responsibilities

Write high-retention scripts and platform-native social copy tailored to audience behaviour and engagement patterns.

Translate complex clinical and strategic ideas into clear, emotionally resonant brand narratives.

Develop long-form thought leadership, articles, and press materials that build credibility.

Use AI tools to accelerate topic research, outline development, and first-draft generation, and to align it with platform-first performance principles.

Partner with designers and editors to ensure messaging aligns with visual and campaign direction.

Contribute to campaign ideation, content themes, and storytelling direction beyond just copy.

Required Skills and Qualifications

Experience: Strong professional writing experience in an agency or corporate marketing environment.

YouTube Proficiency: A strong portfolio demonstrating successful YouTube scripts and a deep understanding of native video storytelling.

Technical Proficiency: Demonstrated experience in using AI tools for writing efficiency, including:

Drafting & Editing: ChatGPT, Claude, Jasper.

Research & Synthesis: NotebookLM, Perplexity.

Editing : Grammarly & Hemingway

Versatility: Proven ability to switch seamlessly between sharp social copy and formal press releases.

Portfolio: A strong portfolio showcasing a variety of writing styles and formats.